Graphic Design and the Presidency

Ted Cruz will not be elected president. I say this based solely on his campaign logo:

Love him or grudgingly admire him in secret because now you can afford healthcare hate him, President Obama rocked on the graphic design front. The font alone! It worked on so many levels.

Ted Cruz, on the other hand, has selected a serifed font. I do a great deal of writing, and I like a serifed font, but it dates me, and it dates him. I like the squared-off serifs on the lower-case z—it’s no Times New Roman—but forward-focused it is not.

Font, schmont, though. Let’s talk about the image to the left of his name.

Is it a flame? Joe Deshotel goes for flame:

https://twitter.com/joethepleb/status/580052846093074433

Is it a tear? Because we’d certainly all cry many of those with Ted Cruz in charge.

Or is it like the tear tattoo you might ink near your eye, to symbolize that Ted Cruz is attempting to murder the federal government?

Is it a drip? Like the trickle-down of really bad economic policy?

Is it a drop of some fluid? Like the last drop of respect any other country in the world would have for us if we elected such a chucklehead?

Or perhaps a drop of the oil with which his father and other religious followers of Dominionism have anointed him to turn the country into a Christian theocracy?

Is it a pear? Does he think the phrase is “as American as pear pie?”

Weak sauce from a weak candidate. To boot, apparently his online giving doesn’t have SSL security, which is pretty much fundamental for safe online giving.

If Cruz can’t even roll out a decent website with a strong logo, I don’t think he can roll out a winning campaign.